SOCIAL CONTENT - PORKMONEY
20 Question With Ebuka
Porkmoney
Porkmoney is an agricultural investment platform making pig farming in Africa accessible to everyone. Whether you're an investor looking to grow your money through livestock farming or a business in need of quality pigs for production, Porkmoney bridges the gap – handling all the farming operations on your behalf while you enjoy the returns. No land, no experience, no hassle. Porkmoney brings the farm to you, turning one of Africa's most profitable agricultural sectors into a smart, simple investment opportunity for all.
The Big Idea
Everyone knows Ebuka – the face of Big Brother Naija, the sharp dresser, the man who commands every room he walks into. But how well do you really know him? In this social media content piece, we went beyond the surface, sitting down with Ebuka Obi-Uchendu for 20 questions that peeled back the layers – from his journey as a lawyer and media personality, to his thoughts on life, style, and the unexpected. And tucked within those questions, a conversation no one saw coming – pig farming. Because sometimes the most interesting ideas come from the most surprising places, and Porkmoney is proof that smart investment doesn't always look the way you'd expect.
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Year
2018
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Client
Porkmoney
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Services
Cinematography, Editing, Sound Design
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Project
20 Question With Ebuka
Description
As Multimedia Specialist on this project, the task was to create a social media content piece that would draw attention to Porkmoney and the opportunities within pig farming in Africa – without leading with the pitch.
The approach was simple but strategic: let the personality do the work. By featuring Ebuka Obi-Uchendu – one of Nigeria's most recognizable and trusted media personalities – the content immediately commanded attention. Rather than a formal interview or a branded ad, the direction was to capture Ebuka in a natural, relaxed environment, letting his personality shine through a candid 20-question session that felt more like a conversation than a production.
The pig farming angle was woven in subtly and intentionally. Amidst the personal questions and lighthearted moments, the topic of pig farming was introduced naturally – using Ebuka's curiosity and candor to open the door to a conversation most people wouldn't have expected, but couldn't ignore. His hints at the idea of pig farming as a legitimate investment opportunity gave Porkmoney the kind of organic, authentic endorsement that no traditional ad could replicate.
The result was content that didn't feel like content – it felt like a moment. One that drew people in through familiarity, held them through personality, and left them thinking about pig farming in a way they never had before.