TV COMMERCIAL - HANK
Save Time, Save Moments
Hank
Hank is a smart tracking device designed to keep the things that matter most always within reach. Attach it to your keys, wallet, toys, or any cherished possession, and never waste another moment searching for what you need. Small in size but powerful in purpose, Hank gives you the peace of mind of always knowing where your essentials are – because life is too short to lose time looking for what should never be lost.
The Big Idea
Some things are more than what they appear to be. A favorite toy isn't just a toy – it's a companion, a source of comfort, a keeper of memories that only a child truly understands. And when it's lost, it isn't just an object that goes missing, it's a piece of their world. As a parent, you know that feeling – the helplessness of watching your little one search for something they love, something that matters more than you can measure. Time spent searching is time stolen from the moments that matter. So protect what they love, and give that time back to what counts. Save Time, Save Moments – because keeping what matters to them close is how you show them that they matter to you.
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Year
2021
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Client
Hank
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Services
Creative Direction
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Project
Save Time, Save Moments
Description
Big Brother Naija Campaign
As Creative Director on this project, the brief was to create an ad that would introduce Hank to the Nigerian market – positioning it as a credible, accessible alternative to AirTag, and making everyday Nigerians aware that smart tracking technology was now within their reach.
The campaign needed to do more than showcase a product – it needed to connect emotionally with its audience. The creative direction led with a universal truth: the things we attach the most value to aren't always the most expensive things, sometimes it's a child's favorite toy, a set of keys, a wallet. Losing them doesn't just cost time, it costs peace of mind.
This emotional grounding became the heart of the campaign: Save Time, Save Moments – a reminder that Hank isn't just a tracking device, it's a way of protecting the small but significant things that make everyday life run smoothly and feel meaningful.
The ad ran as the main visual on the Big Brother Naija campaign, giving Hank the national stage it needed to reach a wide, engaged Nigerian audience and firmly establish itself as the go-to tracking device in the market.