MOTION DESIGN - ZABIRA
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Rooomxix
RooomXIX is a bold luxury streetwear brand built for those who live and breathe street culture. Blending premium craftsmanship with raw, statement-making design, RooomXIX projects pieces that sit at the intersection of high fashion and street edge – unapologetic, distinctive, and made for those who want their style to speak first.
The Big Idea
Your style is an extension of your personality, and streetwear allows you to Own Your Narrative through what you wear. it's not just about following trends, but about creating a unique look that represents who you are. With streetwear, you have the power to tell your story, express your values, and showcase your individuality. So, let your style be a reflection of your true self and own your narrative with pride.
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Year
2021
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Client
RooomXIX
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Services
Creative Direction
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Project
Own Your Narrative
Description
Big Brother Naija Campaign
As Creative Director on this project, the brief was clear but ambitious: position RooomXIX as Nigeria's definitive go-to streetwear brand – one that could hold its own on the same visual plane as global names like ASOS and Nike, without losing its cultural roots.
The strategic insight came from a simple but powerful truth: clothing isn't just worn, it's worn on purpose. What people choose to put on their bodies is a quiet declaration – a narrative they're projecting to the world before they say a word. From this insight, the big idea was born: Own Your Narrative.
The campaign visual, built for Big Brother Naija's national stage, was crafted to give RooomXIX an international look and feel – bold, polished, fashion-forward – while staying unmistakably rooted in Nigerian street culture and identity. The result is a brand that doesn't just sell streetwear; it gives people a platform to wear their story with pride.