DIGITAL VIDEO COMMERCIAL - PATRICIA
Surviving 2020
Patricia
Patricia is a crypto exchange platform built to make digital currency simple and accessible. Buy, sell, and convert your crypto with ease, all in one secure, reliable platform designed for both beginners and experienced traders. With Patricia, navigating the world of crypto doesn't have to be complicated – it's about giving people a trusted, straightforward way to take control of their digital assets.
The Big Idea
2020 tested everyone – businesses closed, plans fell apart, and the world stood still in ways no one was prepared for. But survival isn't just about getting through, it's about what you choose to rebuild once the storm passes. Surviving 2020 isn't a story of loss, it's a story of strength – the resilience to rise again, and the wisdom to rebuild with what truly matters: family, community, purpose. So as the world reopened, it wasn't just business as usual, it was a reminder that even in the hardest moments, you have the power to start again, stronger, wiser, and surrounded by what counts.
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Year
2020
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Client
Patricia
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Services
Creative/Video Direction, Color Grade, Sound Design
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Project
Surviving 2020
Description
As Creative Director on this project, the brief was to create an end-of-year ad for Patricia that would resonate deeply with people and remind them why Patricia was the go-to brand. The timing mattered – the world was just coming out of the pandemic, and an ordinary celebratory ad wouldn't capture what people had actually been through.
So instead of a typical year-in-review approach, the decision was to tell a story of survival – a tribute to everyone who made it through 2020. Businesses closed, plans were disrupted, and uncertainty touched everyone, but through it all, people found the strength to rise, rebuild, and reconnect with what truly mattered.
This became the heart of the campaign: Surviving 2020 – not just an acknowledgment of hardship, but a celebration of resilience. It was a pat on the back for everyone still standing, a reminder that survival itself was something worth honoring, and that the journey forward – rebuilding stronger, with the people and things that matter most – was a story everyone could see themselves in.
By aligning Patricia with this collective experience, the campaign positioned the brand not just as a crypto platform, but as a brand that understood its people – one that stood with them through the struggle, and now stood with them in the rebuild.