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TV COMMERCIAL - Nutri-C

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Nutri-C

Nutri-C is a powder juice drink that brings together great taste and real nutrition in every glass. Packed with multi-vitamins and minerals, it's designed to keep you refreshed, energized, and at your best every single day. Whether you're powering through a busy morning or winding down after a long day, Nutri-C is the delicious, healthy companion that fits every moment and every lifestyle – because good health was always meant for everyone.

The Big Idea

As we grow older, we look back to our younger days, piecing together fleeting memory of childhood, the days of fun, laughter, and pure joy. And for most of us, we hope to be young again. But through the struggle of adulthood, we yearn for the spark of our inner child. And what better way to remember the happiness that once lived within us than a drink that once shaped our very childhood, Nutri-C.

The burst of flavor, the mouth-watering sweetness, and the never-ending Happiness in every gulp… a moment worth sharing with the next generation.

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  • Year

    2025

  • Client

    Nutri-C

  • Services

    Creative/Video Direction, Editing, Sound Design, VFX

  • Project

    Happiness In Every Gulp

Description

As Creative/Video Director on this project, the brief was to reignite Nutri-C's presence in the Nigerian market – particularly in Lagos, where the brand had lost the visibility it once commanded. The challenge wasn't to introduce something new, but to reawaken something familiar.

The insight was rooted in a simple but powerful truth: almost every Nigerian adult grew up with Nutri-C. It wasn't just a drink – it was a childhood staple, a burst of flavor tied to memories of simpler, more joyful times. That emotional connection was still there, quietly sitting beneath the surface of adulthood, waiting to be stirred.

The creative direction leaned entirely into nostalgia. Rather than pushing the product forward, the approach was to pull the audience back – back to the days of fun, laughter, and pure childhood joy. Back to the happiness that once lived within all of us. And from that place of memory and warmth, the campaign posed a quiet but compelling idea: that joy doesn't have to stay in the past. It can be poured into a glass and shared with the next generation.

This became the heart of the campaign's big idea: Happiness In Every Gulp – a celebration of the flavor, the sweetness, and the emotional richness that Nutri-C has always carried, now passed down as a moment worth sharing with your children.

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